Design
is not all you need to succeed.
You need good marketing. We understand the importance of marketing and can
help you achieve the kind of visibility that puts you on the map.
Marketing is a combination of magazine, newsletter, mailing lists, agency listings, web
presents, web Search Engine Optimization (SEO), and word of mouth. What to
say, when to say it, and to whom. This is the challenge that you face.
We can help you make good decision about how to best spend your money and how to stop wasting it on the wrong strategies.
Because we are in the hospitality business and members of PAII
as well as many Innkeeper forums and blogs, you will find that we understand your
needs and can help you as only an insider can. While our roots came from the
hotel industry, we now focus on small Inns and B&Bs.
Our mission is to enable small businesses with inexpensive products and services
so that they can compete with mega corporations. Hard work and long hours may
be the back bones of success but working smart can free you to have success and
enjoy life as well.
Both Yahoo and Google have been very successful with ad words and for a price you
can pay for an ad to appear on web pages that are relative to the hospitality business
or on the first page of key word searches. We have found that this is not
an effective way for B&Bs to advertise.
A much better way is to use
Search Engine
Optimization.
By placing key words in your HTML title and strategically through out your web pages,
you can get free advertisements to be displayed on the first page of most web search
engines.
You must also create a mini hub and get reference links to your site. Properly
done you will not only be on the first page of a search such as, 'lodging Great
Falls Idaho', but you will have a second indented ad just below the first one.
This second ad will more than double the visitors that click on your web pages.
The next step in successful marketing is giving the customer what they came to your
web site to get. In this case it would be to find the perfect weekend retreat
or vacation destination. An excellent way to show them a personal and compelling
story is by having a video to welcome them and show them around. Thanks to
youtube.com this is free and easy to do. You can see our
design page for details on how to embed your videos on any website.
Now that you have their attention you need to make it very easy for them to book
a room. At a minimum you will need to get them to submit a form with their
name, address and phone number. A much better approach would be to allow them
to reserve the room and leave a credit card number as a deposit. The entire
process must be easily visible from all your pages and very simple to follow and
understand.
All of our marketing and design services are included in the basic cost of hosting
your website or reservations system. Our prices start as low as $20 per month
and include a 30 day free trail and 90 day money back guarantee. For more
information on our pricing and guarantee please visit our prices
page.
Take a look at some testimonials of our customers
and consider making us your business partners to success and prosperity or your
money back.
Still not convinced then visit our sales literature to
see an example of good marketing and let us make your day and this offer a win win
situation. |